Making Sense of Evidence, Markets, and Business
This blog explains how to think more clearly, invest more wisely, and build better businesses – drawing on rigorous academic research, and making it accessible to a general audience.

Do whole grains prevent heart disease?
Study: Whole Grain Consumption Lowers Death Risk.
That’s the title of an article in HCP Live, a clinical news and information portal for doctors. It’s consistent with what everyone tells you about the benefits of whole grains. But while some superfoods are peddled out of thin air, this one seems to be backed up by evidence.

Does Brexit cost the UK £100 billion per year?
Britain’s leave-voting areas are falling even further behind three years after Brexit. Our Levelling Up Scorecard shows how they are far more likely to face a widening wealth and opportunity gap relative to richer regions. That’s an excerpt from a Bloomberg Close email I received in January 2023.

If in doubt, cut it out
We all know the trick of selectively quoting from a passage, so that you can twist it to support whatever you want. As theologian Don Carson pointed out, “A text without a context is a pretext”. Websites such as Quote Investigator check whether a quote was actually said, and give you the context behind it.

How confirmation bias hurts your wallet
Some forms of confirmation bias occur when there’s little quantifiable at stake. If Republicans watch Fox News and Democrats are glued to MSNBC, their knowledge of the world will be less rich, but they don’t suffer any tangible loss. You’d hope that, if there’s money on the table, people might bite the bullet and overcome their biases.

Are CEOs Really The Problem?
A reader (in fact, one that provided invaluable input into “Grow the Pie”) alerted me to the article “CEOs Are The ...

Is There Really No Evidence That ESG Strategies Outperform?
Scientific Beta has just released a study claiming that there is “no evidence that ESG strategies outperform” ...

Navigating the Challenges of Putting Purpose into Practice
In February 2021, Dee Corrigan, Head of Corporate Engagement at A Blueprint for Better Business interviewed me on ...

How Brown Stocks Produce Green Patents
Should Investors Aim for a Net-Zero Portfolio?
In 2020, Extinction Rebellion activists dug up the lawn of ...

What Stakeholder Capitalism Can Learn From Milton Friedman
Milton Friedman's article "The Social Responsibility of Business is to Increase Its Profits" is often ridiculed as ...

Paid Family Leave Improves Firm Productivity
The Rights and Wrongs of Milton Friedman
Milton Friedman’s infamous article, “The Social Responsibility of ...

Spurring Innovation: The Surprising Effects of Inequality
A key principle in the book is that responsible business is not only about splitting the pie fairly (paying ...

Does Good ESG Performance Reduce the Cost of Debt?
Does superior social performance reduce the cost of capital - the return investors require for investing in a ...
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